This session introduces participants to Commercial Diplomacy. Here is a list of the main topics you will cover:

•  Economic Diplomacy common challenges

•  Functions, roles and reporting lines

•  Prioritizing markets and sectors (Products and Services)

•  Reviewing and adapting the network

•  Prioritizing clients (export ready companies)

• International information databases (types and sources of information)

• Identifying market entry models (using an agent, distributor, sales subsidiary, direct selling, acquisition, franchising, joint venture, online selling)

•  Arranging B2B meetings with potential buyers and partners

• Trade Promotion

• Trade fairs and beyond (Organizing trade/services fairs and assessing impact)

• Trade missions

• Cross-cultural negotiation and communications

• Inward buyers visits

• Investment & Tourism

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