Special Session 'Using Virtual Marketplaces for your E-commerce Initiative'
Course description
COURSE DESCRIPTION:
This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally. It begins by presenting the rationale for selling online, presenting both the pros and cons of such activities. It then moves on to discuss the various types of VMPs available, correlating their attributes with potential advantages for certain markets and products. The course concludes with an elaboration of the content and information required to set up an online store on a VMP, noting useful tips to create attractive and effective product information and pictures.
After completing this course, participants will be able to:
NOTE:
COURSE CERTIFICATION
COURSE STRUCTURE
Lecture 1
Opportunities Driven by Customer Behaviour [L478]
Lecture 2
Selecting Your VMP [L479]
Forum Task (October 2024)
Briefly introduce yourself and your business and tell us why you think selling online is an option for you. Tell us which VMPs you think will work for you and what challenges you expect to have to deal with should you embark on this venture.
Lecture 3
Operating a VMP-based Online Store [L480]
Course Evaluation (October 2024)
An evaluation completed by participants.
Certificate of Achievement
- Tutor: Hargun Aiden