Sports Entrepreneurship

COURSE DESCRIPTION:

Turn your passion for sport into a thriving business! This dynamic online course, created by the International Trade Centre (ITC) and the World Intellectual Property Organization (WIPO), opens the door to the limitless opportunities of the global sports industry. Whether you are an aspiring entrepreneur, a professional looking to expand your skills, or simply passionate about sport, this program will equip you with the tools to build and grow successful ventures. You’ll begin by discovering how sport drives economic growth and social change worldwide, while exploring the many sectors and career paths it offers. From there, you will learn how to think and act like a sports entrepreneur: spotting business opportunities, developing business plans, and designing powerful models that turn ideas into action. 

The course also dives into sports marketing and sponsorship—unpacking what makes this industry unique, and how branding and partnerships can boost visibility and revenue. Real-world case studies will inspire you with stories of successful campaigns. Because intellectual property is the backbone of innovation and success in sport, you will gain practical knowledge in copyright, trademarks, patents, trade secrets, licensing, franchising, and the digital economy—ensuring your venture is protected and future-ready. 

By the end, you’ll walk away with practical skills, fresh ideas, and the confidence to seize opportunities in one of the world’s most exciting and fast-growing industries. Join us to unlock your entrepreneurial potential and make your mark in the business of sport!

After completing this course, participants will be able to: